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Paid Ads Marketing

How we do it?

Determining Your Budget and Campaign Goals

We start with the question – what do you want to achieve with Paid Ads? Is it to increase quality Traffic? Branding? Increase Engagement and Lead Generation? Only Conversions? Or, all of them? Based on your business objectives, we set clear campaign goals to get what you want. We help you select the right amount to invest and guide you all the way till you reach your results. Going without an objective into paid marketing can cost your time and money. Hence, our digital marketing executives will help you select the right amount at the right time.

Selecting the Platforms

Next, it’s time to choose the right platform to use for ad campaigns. Each platform has its advantages to offer you to promote your business. For instance, Facebook is perfect to increase your business to customer interactions, whereas, LinkedIn allows business to business interactions. We choose an appropriate platform based on:

If the platform organically performs well

If your target audience is active

Presence of your competitors target audience

Blending it with Organic when Required

Once your goals and promotion platforms are determined, we pick the right type of content you want to advertise. There are multiple types of paid advertising when it comes to social media. Not everything would work for everyone. We choose the best technique to create paid content and blend into timelines, feeds and walls. We ensure that your promotional messages are not too frequent to spam your users’ timelines. Moreover, multiple options of ad formats in each of the platforms are analyzed and arrange your ad in the most suitable format.

Arrange a Specific Funnel for Users from Paid Ads

It is important that the marketing funnel for paid ads is different from that of organic marketing. We develop a marketing funnel for you definite for the users from paid ads. This funnel helps to segregate your entire customer base into different categories such as people who don’t know you, existing customers and people who want to buy products/services from you. In order to move your customers from “people who don’t know you” to “people who want to buy”, we streamline all the activities to get them to speak to you. (through landing pages if required)

Optimize Your Bidding Strategy

We pull the positive keywords and make the campaigns. In this process, we also capture the negative keywords, so that your ad doesn’t appear in undesired searches. As the campaigns are ready, we start bidding for your ads. We maintain a balance between overpaying or severely limiting your audience and optimize effectively with bidding strategy.

Ad Retargeting

We inspect if the paid campaigns are providing relevant opportunities to you. If we find that they are not picking up, we retarget to acquire the best results. Most of the time, retargeting and remarketing is effective to websites which have high traffic. If this applies to you, we implement to yield targeted results.

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Our Pricing

PPC Basic

Starting at

U$399.00

Setup Fee U$199.00

Perfect for small business that want to increase their leads.

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  • 2 Scheduled Optimizations

  • Dedicated Campaign Consultant

  • We Design Custom PPC Campaign Strategies

  • Competitor Research Analysis

  • Monthly Performance Reports

  • Tracking Tools

  • Monthly Status Calls

PPC Pro

Starting at

U$499.00

Setup Fee U$299.00

We are conversion focused, so we set the right keywords with the right message to have.

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  • 3 Scheduled Optimizations

  • Dedicated Campaign Consultant

  • We Design Custom PPC Campaign Strategies

  • Competitor Research Analysis

  • Monthly Performance Reports

  • Tracking Tools

  • Monthly Status Calls

Consultant Approach To Paid Ads Marketing

At Accedo Digital, we believe that there are two essential facets to prosperous paid search marketing; strategy and follow through.

Each campaign we create embodies a marketing strategy that specifies how your offering meets the needs of your potential clients. We then employ that strategy to create a firm and powerful message that blends the right keywords, ad messaging and site experience to produce conversions.

By merging paid search management, optimization and analytics, we ensure that our work sets you up for the success you need to grow your lead count and provide you the best return on ad spend possibly!

Paid Ads | ROI tracking

Call Tracking Reports

By partnering with a leading analytics platform for advertising-driven phone calls, our PPC Strategists have access to the mechanisms needed to accurately assign phone calls to the channel and even keyword. We also have our backend experts install the conversion tracking codes necessary for contact form, subscription and calls tracking!

Call Tracking Reports